Search Engine Optimization tools play a crucial role in attracting customers online. As technological trends keep changing one has to catch up with the latest trends and developments in the market. As time progress there are bound to changes in customer demands and companies must keep up to remain relevant in the highly competitive market. 2022 will also bring in some trends with regards to SEO.
Here are some of the top trends that you should watch out for:
Increased use of AI :
Artificial intelligence will play a major role in SEO strategy. AI is increasingly impacting how people engage with material online. Google’s announcement of Rankbrain which is an AI algorithm, has made it all the more interesting to see how artificial intelligence will have an influence on content strategy. It's vital to develop well-organized and helpful content in order to attract and engage readers, when you reassess your SEO approach.
Quality long-form content :
Instead of sticking to short-form content there maybe a shift to long form content of about 3000 words is sure to be more engaging and draw more traffic. This does not mean that you can just fill in any sort of content. The content you put out should be highly engaging. It should be an easy read with sections, headings and subheadings so one can easily skim through it. It should also be an easy read on mobile devices along with having shareable features so people can share the content with others in just one click, this increases SEO.
Mobile responsiveness :
Since Google implemented mobile-friendliness a ranking criterion in 2015, it has been a cornerstone of SEO. However, since Google launched mobile-first indexing in 2019, it's more important than ever to optimise your content for mobile devices. This means that when ranking material, the search engine prioritises the mobile version of a website over the desktop one, as the mobile version is regarded the "main" version. Many people were not surprised by this change, as it is anticipated that by 2025, approximately 75% of internet users will only use mobile devices to access the internet. Therefore, content should be organised keeping mobile users in mind.
Expertise, authoritativeness, and trustworthiness - EAT :
The importance of quality content for ranking success has been specified by Google on numerous occasions. However, businesses are frequently baffled as to what constitutes "great content" according to Google. It's crucial to remember the EAT concept while trying to increase the quality of your content for SEO purposes; EAT is an acronym for expertise, authoritativeness, and trustworthiness. Google uses these factors to judge whether a web page provides excellent material, and businesses should be aware of them while creating content for their websites.
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