So now when you have decided to switch to SEO for ranking your website, then you should check the points below.

• Focus on UX (User Experience)

UX plays a large role in leaving the first impression for your brand, especially online. 

Let’s take an example here, you might be having the best product in the market but if you don’t have a helpful user experience on mobile then you are impacting how many people can discover the quality of your products or services.

The term UX is commonly heard in discussions about a website or mobile app, but it truly belongs in conversations about nearly every aspect of your business. UX impacts your audience’s satisfaction, engagement, conversions, sales, and returns—driving your reputation and bottom line.

Each and every interaction has the potential to influence someone’s experience. It’s up to you to shape the experience for your audience. You ultimately decide if it’s going to be a negative or positive experience.

• Artificial Intelligence will play a vital role

Artificial intelligence which is well known as AI is a type of language which can actually make a system smarter as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.

True AI exists only in science fiction novels, of course. Basically, AI is used to refer to computer systems that are designed to learn and make connections.

So how is AI different from machine learning? In terms of RankBrain, it seems as if they are similar to each other. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.

• Long-form content will be helpful

As per the recent analysis, it is believed that content above 3000 or 3500 words gets more traffic and more shares compared to the short-form content. In this type of content, you can get 3 times more leads compared to articles with an average length of 900 to 1000 words. This doesn’t mean you can write anything in the content. The content should be relevant and contain every piece of information in it, it must maintain quality.

Therefore while writing content for your website, you should make sure that you write long-form content.

• Make posts that are easy to read and understand

You must have heard about the phrase like formatting content, so what does that exactly means?

When a particular content is not liked by your viewers or even by the search engines, then your page will automatically bounce later pages. So to rank on the first page you need to make your content simple, readable, easy to understand, very minimal use of jargon, and has enough relevant keywords.

• Perform On-Page SEO

Performing on-page SEO means you need to start the practice of optimizing your webpages, this will help to improve the website’s search rankings and earn organic traffic.

Optimizing web pages include posting high-quality content, optimizing headlines, HTML tags, meta description, that has a title, meta, and header in it.

On-page SEO will help to make sure that you have a high level of expertise.

• Build back links

Backlinks are considered the most supreme factor to earn traffic on your website. Because traffic is directly related to the quality of backlinks your website has. 

Find round-up articles and relevant directories and make sure your website is mentioned and linked there. You also need to do a small research to understand where and how your competitors are getting backlinks, then get similar backlinks from those sites. Just make sure they’re high quality.

The algorithms and latest trends can change any minute, so if you have to lead your business or grow your business you need to make sure that you make your basics strong.