Technical SEO Services: [The Ultimate Guide]

January 27, 2019
Pearl Lemon Team
Business, Local SEO, Local SEO London, SEO

A site that聽easily allows聽search engines to:

Crawl? Render? Index? Rank

Is ideal.

Once you鈥檝e achieved this, your site鈥檚 ability to rank highly in the search engine results pages (SERPs) increases.

This will boost the amount of聽organic traffic聽you receive.

Many sites have technical bugs hindering their organic search performance.

Hiring a聽 technical SEO Expert,聽or an SEO agency that will implement their Technical SEO Services is a聽viable solution.

This guide outlines聽everything you need to know聽about technical SEO services.

Why Should You Invest In Technical SEO Services?

When last did you test your website to ensure that it is search engine friendly?

Unfortunately, most sites have never been tested by the developers that created them.

When it comes to聽 Technical SEO,聽it鈥檚 often the case that small mistakes grow into larger problems over time, preventing a site鈥檚 ability to be ranked in search engines.

鈥楢 stitch in time saves nine鈥?

This is certainly the case when it comes to investing in technical search engine optimisation.

List of common technical SEO issues:

As an聽 SEO agency, we offer a wide variety of technical SEO services depending on the needs of your site.

Here are some of the most common聽 technical SEO聽errors. Check to see if your site has any of the following issues 鈥 if it does, don鈥檛 worry, we鈥檙e here to help 鈥 check out our Technical SEO Services.

1: Crawl Errors

Crawl errors can prevent your webpages from showing up in search engine results.

Put simply if you have crawl errors, your site won鈥檛 rank.

Identify Crawl errors:聽check to see if you have any crawl errors in Google Search Console.

Once you鈥檝e logged in, click on 鈥淐overage on the left-hand鈥 side:

Google search console will highlight:

Errors聽鈥 these are pages that can鈥檛 be indexed, and as a result, won鈥檛 show up in Google results resulting in a loss of traffic.

Valid with warnings聽鈥 These are pages that have been indexed; however, there are some issues with. It might be the case that the page is showing up in Google, but perhaps you don鈥檛 want them to.

Valid聽鈥 these are the number of pages that have been successfully indexed.

Excluded聽鈥 These are the pages that were intentionally excluded and therefore, will not appear in Google search results.

Take action:聽If you notice that Google can鈥檛 access a page on your site, it鈥檚 important that you get it fixed as soon as possible 鈥 or call us, we鈥檒l take care of it for you!

2: Google not being able to access your pages:

The Fetch as Google tool allows you to test how Google crawls or renders URLs on your site.

The tool enables you to:

see if Googlebot can access a page on your site
how it renders
identify if any of the resources on your site such as images are blocked to Googlebot

Assess how Google sees your site:聽To do this, use the search and render tool in Google search console and 鈥樍?;犹?鯍F爭靔叀郴愗[o略n|"Sfetch as Google鈥?

Take action:聽if Google is unable to access your site properly, your site won鈥檛 rank. It is vital that you resolve this issue 鈥 if you need help with聽 Technical SEO, let鈥檚 chat!

3: Sites that aren鈥檛 mobile-friendly:

Mobile SEO聽is vital.

If your website isn鈥檛 optimised for mobile devices, it will have a negative impact on your rankings.

You can easily check if your site is mobile friendly.

Check your site speed:聽 Google鈥檚 mobile-friendly test.

As a result of mobile-first indexing, Google will predominantly use the mobile version of your content for indexing and ranking.

Take action:聽If you do not get this result, and your site isn鈥檛 mobile-friendly 鈥 fix this ASAP!

4: Sites that aren鈥檛 secure

Google takes security very seriously.

They invest a lot into ensuring that search, Gmail, and google drive users have a secure connection to Google.

This involves using聽 strong HTTPS encryption by default.

HTTPS is a confirmed ranking factor.

If you haven鈥檛 already, migrate your site to HTTPS.

Take action:聽Contact us 鈥 we鈥檒l help you to migrate your site over to HTTPS without negatively affecting your SEO.

5: Broken links:

Broken links are very damaging to SEO.

They are links that don鈥檛 work.

This might be due to the fact a page has been removed or moved without a redirect being set up.

Clicking on a broken link will result in a 404 error message being shown.

It is vital that you remove or update broken links as they signal a low-quality site to search engines.

Identify if your site has any broken links: Head over to聽 Dr Link Check聽and enter your URL.

Take action:聽If you have any broken links, it is best practice to update or remove them as soon as possible.

6: Duplicate Meta tags

Each URL should have a unique meta tag.

Use Google Search Console to identify duplicate meta tags:聽in Search Console go to 鈥楬TML Improvements鈥?

Take action:聽If you have duplicate meta descriptions, title tags, or meta descriptions that are too short, get them fixed to prevent this issue from negatively affecting your SEO.