Client:
Kudo (Part of The Rank Group)

Brief:
Kudo is a new bingo and slots club brand for The Rank Group, at the time they had a logo and some brand colours, the target audience was set to be roughly 18-35, so younger than Mecca Bingo, but they had no finalised guidelines. I was asked to create a set of stationery concepts, which were dynamic, modern and suited to the target audience

Outcome:
I created a range of concepts, including 2 transparent business card concepts, as I felt it would make the most of the transparent prism part of the logo, and would be memorable.