What is KINOKO
KINOKO is a brand for healthy vegetarian food. KINOKO means mushroom in Japanese language. The roots of the brand go back into the jungle: the human species original homeland. The vision of the brand is to participate in universal human effort to protect the earth through expanding vegetarian diet. Audience of KINOKO is not only people, but all the cells and organs of human body.
KINOKO Charater
KINOKO character has been borned during the brand identity design process. we realized that brand needs a human-mushroom like creature, without any nationalities, a mysterious hero that strive for familiarizing people with the joy of tasting a delicious healthy vegetarian food and through that experience, create a deeper realization of life and nature.
