Medical Spa SEO Guide: Search engine optimization (SEO) is important for every business and practice including medical spas.
Before we go further, let’s take a look at some stats on SEO. This will allow you to know the importance of SEO and why you should embrace it with both hands.
Medical Spa SEO Guide
70% of marketers see SEO as more effective than PPC.
61% of marketers say their top inbound marketing priority is improving SEO and growing their organic presence.
53.3% of all website traffic comes from organic search.
Medical Spa SEO Guide
68% of online experiences begin with a search engine.
SEO drives 1000%+ more traffic than organic social media.
60% of marketers say that inbound SEO is their highest quality source of leads.
SEO leads have a 14.6% close rate.
From these stats on SEO, it is clear that SEO can generate huge traffic for your medical spa.
If you’re not already implementing SEO to rank tops on search results and drive traffic for your medical spa, we advise you to continue reading to get needed information on how to use SEO to increase your ranking on search results.
This article is a complete guide on how medical spas can increase their growth through evidence-based SEO strategies. It is a wealth of knowledge to help medical spa owners succeed in their practice by leveraging SEO.
What is Medical Spa SEO
What is Medical Spa SEO
Search engine optimization is the process of improving the quality and quantity of traffic to your website from search engines such as Google, Bing, etc. It simply means the process of improving the visibility of your website when people search for products and services related to what you offer.
SEO is performed so that your website can receive more visitors when they search for products and services on the web. The better the visibility of your website in search results, the more likely you are to gain attention from consumers and the more conversions you will make.
SEO for medical spas is simply the process of optimizing your medical spa website to increase its visibility when people search for medical spa practices on search engines. SEO for medical spa helps to increase traffic to your medical spa website when people search for medical spa practices on Google, Bing, or any other search engine.
The aim of SEO is to increase traffic to your medical spa website and then convert the traffic to leads. The leads are then converted to active clients.
Website Theme Optimized for SEO
SEO-friendly website themes are important for search rankings. A website theme that isn’t SEO-friendly can be a real hindrance in the competitive battle to be on top of search engine result pages.
A website theme that is built with search engine optimization in mind helps the website achieve better rankings on search engine result pages.
SEO-optimized website themes are built to improve your SEO efforts.
There are tons of themes available. Most of these themes may make your website look nice at the front-end but not so nice at the back-end.
Issues such as poor coding, slow loading speeds, and a lack of plugin support can be hindering your website from ranking top on search engine results.
When you have significant technical SEO issues, your website will struggle to reach the first page on search results.
The best website themes for SEO are optimized with the latest SEO techniques in mind. They have a responsive design, clean code, fast loading speeds, and support plugins.
You need to ensure that you choose an SEO-friendly website theme for your medical spa website.
How do you know an SEO-friendly website theme?
How do you know an SEO-friendly website theme?
1. A Theme with High Responsiveness
Mobile devices account for over 54% of web searches.
A majority of smartphone users use their phones to search for products and services on Google. The reason is that most people take their phones with them anywhere they go. They can quickly use their phones to search the web at any time.
SEO-friendly website themes have responsive layouts that adjust to varying screen sizes across devices with ease.
Google prefers mobile-friendly websites and usually ranks them tops on search results.
2. A Theme with Clean Code
Every website is made up of codes. If these codes are not properly written, it can affect the performance of your website.
The best SEO-friendly themes have clean code that makes them perform excellently. They are secured and reliable.
Clean code website themes boost page loading speed and SEO ranking. It speeds up updates of essential SEO elements such as meta, title, and header tags. Search engines are able to find these tags quickly and get to your website with ease.
3. Theme That Loads Quickly
The page loading speed of your website is very crucial to MedSpa SEO. An SEO-friendly website is one that loads very fast.
If your website takes more than a few seconds to load, many users will leave your website.
You need to ensure that your website theme loads very fast. It is best to go for a theme that is lightweight so it can load faster.
4. Theme That Supports Most Plugins
Website plugins help unlock your website’s true potential by providing additional features for both website owners and users.
Your website should support plugins to expand its features. Some popular website plugins are WooCommerce, Jetpack, Akismet, and Google Analytics.
5. Theme With a Page Builder Plugin
A page builder is a plugin that makes it easier to build the layout of your website through drag-and-drop features.
With a page builder plugin, you can quickly choose from premade layout options, drag and drop the elements you want at the positions you want them. Page builder plugins are an excellent option for easy website creation.
However, you need to bear in mind that page builders do have a few issues. It could slow down your website. Also, when you create a website using a page builder and then switch themes, the layout and the content will require several edits. Your technical and on-page SEO could be affected. Hence, you need to account for SEO during a re-build.
6. Theme That Works on Multiple Browsers
An SEO-friendly website theme is one that works across multiple browsers.
The most popular browsers are Google Chrome, Mozilla Firefox, Safari, and Opera.
An SEO-friendly website works across these popular browsers. This makes it easy and convenient for online users to read and share your content, regardless of the browser that they’re using.
7. Theme That Is Updated Regularly
A theme that updates regularly is crucial for security and bug fixes.
Developers update themes to provide the latest security patches, fix bugs, clean up old codes, and address compatibility issues with the latest browsers and plugins.
Your website won’t load if the theme isn’t compatible with the latest version of Google Chrome. Outdated themes might also affect performance and limit the functionality of your website.
Top SEO-friendly MedSpa Themes
Top SEO-friendly Spa Themes
There are tons of website themes for spas. You may make the wrong choice if you don’t know the best among them.
Below are the top 5 SEO-friendly medspa themes that you can use for your medical spa website.
1. Divi
Divi is a bestselling SEO-optimized WordPress theme. It has a wide range of pre-built templates to suit websites across most niches.
It is flexible and highly customizable. This means you can customize almost every aspect of your WordPress website. It has built-in SEO optimization and it is updated.
2. Medical Spa
Medical Spa is a fully responsive free WordPress theme that you can use to create a professional website for your medical spa.
It is a multipurpose theme that helps you create a mobile-friendly, speed-optimized, and SEO-friendly website for your spa.
It comprises an easy-to-use theme panel with a live customizer that allows you to make changes on your website with ease. It is optimized for Ultra SEO with inbuilt Schema.org markups which helps Google understand your website better and rank higher in search engine results.
3. Astra
Astra is a powerful WordPress theme with premade page templates. It has lightweight code and fast load speeds make it an excellent SEO-friendly WordPress theme.
Astra supports some of the most popular WordPress plugins, including Yoast SEO and All-in-One SEO.
4. Avada
Avada is the number 1 selling WordPress theme on the market. By utilizing the full power of Fusion Builder, a front-end, visual page builder and designer, Avada is designed to give you full control over how you create your web pages. It gives you the ability to build virtually any website design style.
5. Salient
It offers a highly tailored version of WPBakery page builder with beautifully enhanced visual options, device grouping, and many more. It has a massive template library where you can choose any template you want for your spa.
MedSpa On-Page SEO
Med Spa On-Page SEO
SEO can be broken down into three categories. They include On-page SEO, Off-page SEO, and Technical SEO. Google algorithm ranks your website on these three main factors.
On-page SEO is mainly the content on your website page. These contents includes keywords, titles, headings, and meta descriptions. They are all SEO signals that are on a page of your website.
On-page SEO is important because it tells Google what your website is about. It tells Google how your website provides value to visitors. It helps your website be optimized for both users and search engine bots.
Search engines check your website pages to ensure that the content is relevant to the search term or keyword.
How to do On-Page Medspa SEO for Your Medical Spa Website
How to do On-Page Medspa SEO
Below are on-page Medspa SEO techniques that you can follow to increase your website ranking.
1. Page Titles and Descriptions
Page titles are the titles of each individual page or post on your website. While these titles are visible to visitors, they are also visible to search engines. It is crucial that you optimize these titles to stand out if you want your website to rank on top positions on search results.
Ensure to include the focus keyword for each page in the title. Incorporate your keyword as naturally as possible and make your title relevant to the page content.
2. Header
Header is also known as body tags. It refers to the HTML element <h1>, <h2>, <h3>, and so on.
These tags help organize your content for readers. They also help search engines distinguish the parts of your content that are most important and relevant, depending on search keywords.
It is important to include your most important keywords in your <h1> and <h2> headers.
3. Meta Descriptions
Meta descriptions are the short page descriptions that appear under the “title” in search results that describe what a page is all about.
Although Meta description is not an official ranking factor for search engines, it can influence whether your page is clicked on or not.
Keep your meta description under 160 characters and include your entire keywords. Use complete and compelling sentences to draw attention.
4. Mobile Responsiveness
Google gives priority to websites that are optimized for faster mobile speeds. Mobile responsiveness also matters when it comes to rankings on search results.
Choose a website hosting service, site design and theme, and content layout that’s easy to read and navigate on mobile devices.
5. Website Speed
Google cares about user experience. The speed of your website is very crucial when it comes to on-page SEO. For your website to rank top on search results, it needs to load very fast. Whether your website is being viewed on a mobile device or desktop, it must load very fast.
6. Image Alt-text
Image alt-text is like SEO for images on your website. It tells Google what your images are about. Google displays relevant images on search results according to search queries.
Visitors can discover your website through your images. For these reasons, you need to include alt-text in your images.
Your alt-text should be descriptive and specific. Keep it shorter than 125 characters and it should be relevant to your page content.
7. Keyword
Keywords are a crucial part of SEO. The keywords you include in your content will determine how easily and frequently Google will find your content when people search for medical spa practices.
It is important to identify quality keywords for your spa. Include keywords throughout your web pages. Keywords should be included in your title and headers, and also sprinkled throughout your content.
MedSpa Off-Page SEO
Med Spa Off-Page SEO
Off-page SEO is the activities from other web pages that help a particular page on your website rank higher. They include all the activities that take place outside your website that determine your ranking within the search engine results pages.
Optimizing for off-page SEO ranking is important to improve the relevance, trustworthiness and authority of your medical spa website. Off-page SEO contributes to over 50% of your website ranking factors.
There are several factors that can help your page rank higher. However, the major factors are backlinks or links from other sites to your site. It is important to have good quantity and quality of relevant backlinks.
How to do Off-Page SEO for Medspa
How to do Off-Page SEO
Below are off-page Medspa SEO techniques that you can follow to increase your website ranking.
1. Create Valuable Backlinks
Creating backlinks is a major off-page SEO technique that is crucial for your website to rank higher. The number one ranking factor that Google uses to determine where your website ranks is backlinks.
Google will more likely rank a site higher if its domain has more backlinks. Google also considers the quality of the backlinks. Google’s algorithm considers the relevancy of the link to your domain.
Creating authoritative and relevant backlinks should be one of your off-page SEO techniques.
2. Social Media Marketing
Another effective off-page SEO technique is social media marketing. You can use social media to extend the reach of your content. Social media encourages more clicks to your content. It is also a great source of valuable backlinks from a site with a high domain.
Using social media to post and share your content increases the visibility and the likelihood of your content being linked to.
3. Guest Content
Providing third-party websites with guest content is another effective off-page SEO technique.
Reach out to third-party websites whose target audience is similar to yours and share your content with them to post on their various websites and social media pages. This way you will be increasing the exposure of your medical spa. You will also be increasing the chances of driving referral traffic from third-party websites and also gain valuable backlinks.
4. Local Listings
Local listing is another effective off-page SEO technique. Submitting your spa into local listings can be vital for increasing revenue, reputation and rankings, particularly in localized search results.
Not only can your spa benefit from increased exposure and traffic from local listings, but it is listed in local directories. This provides the opportunity of building valuable backlinks from high DA sites.
5. Forum Posting
Posting your spa on forums provides exposure to your medical spa. Forum posting can bring multiple benefits for your business including a better understanding of your customer, more exposure and brand awareness, etc. You also have the opportunity to add your website link as part of a forum discussion.
Best SEO software for On-Page SEO for MedSpa (Yoast SEO)
Yoast WordPress SEO Plugin comprises of a set of tools designed to help content rank higher on search results.
Yoast SEO helps in website optimization and provides you with all the tools to optimize your website successfully and easily. It provides a number of important features. Yoast SEO ensures that your website meets the highest technical SEO standards.
The Yoast SEO Complete pack includes:
- Video SEO for ranking with embedded videos in a WordPress site.
- WooCommerce SEO for the WP e-commerce plugin.
- News SEO for ranking in Google news.
- Local SEO for ranking in local listings.
- Premium SEO redirects managers to detect and solve common redirect errors and issues.
How to Install Yoast SEO on Your Medical Spa Website
How to Install Yoast SEO
Follow these simple steps to install Yoast SEO on your medical spa WordPress website:
Step 1
Log in to your WordPress website.
Step 2
On the Dashboard, go to Menu on the left-hand side and click on ‘Plugins’.
Step 3
Click on ‘Add New’ near the top of the screen, and type ‘Yoast SEO’ in the search bar.
Step 4
The Yoast SEO will be displayed where you can install it. Click on ‘Install Now’.
Step 5
Wait for the installation to be completed. Once the installation is completed, click the ‘Activate’ button.
This completes the installation steps. You can then configure the Yoast SEO plugin.
