Are you about to launch a new product into retail?
If you’re a marketing manager, a brand manager or a merchandiser, you know the struggle of looking for new and creative point of sale display ideas that entice and delight shoppers while showcasing your brand in the best possible light.
Executing a product launch successfully in-store is a vital way to draw the customers’ attention to products and effectively reach shoppers at the point of sale can make or break a new campaign.
Be inspired by our 30 creative point of sale display ideas from the world of Fashion & Apparel, Sports & Outdoor, Consumer Electronics, Beauty & Cosmetics, Watches & Jewellery, Healthcare & Homeware, DIY & Gardening and Food & Drink.
Fashion & Apparel Point of Sale Display Ideas
1) Kenneth Cole Point of Sale Suit Display
Kenneth Cole’s “Suit Yourself” POS display is the perfect combination of simplicity and wordplay. Keeping the design simple and message short and snappy draws the customer in while letting the clothes speak for themselves.
To find out how Kenneth Cole achieved its brand vision with a clothing display fixture: download the case study here.
2) Mulberry Counter Display
With KSF Global’s help, Mulberry rolled out a new store concept with a modern design and unique product displays. Find out more about the project here.
3) Superdry Clothing Stand on Wheels
Tip: Think about how you want your customers to feel when they see the display and opt for colours generally associated with the emotions you want to create.
4) Countertop Point of Sale Offers
5) Dickies Clothing Gondola Point of Sale Display
Point of Sale Display Ideas for Sports & Outdoor Brands
6) Freestanding Clothing Rail
7) Unicorn Darts Display
8) Clothing Rail Point of Sale Display
Displaying clothing items on a transportable gondola display unit like this POS display example is a flexible and modern solution. This concept shows how you can add small touches like measurements and a space for leaflets to add value to the display.
Tip: For a unique point-of-sale idea, try adding interactive content to your POS stand, such as videos or interactive displays.
Consumer Electronics Point of Sale Display Ideas
9) Games Workshop Gaming Tables
10) Product Demo Stand POS Idea
When it comes to premium technology products, customers need more reassurance to make a purchase. This product demo concept is clean and unobstructed so shoppers can easily see the main features and interact with the product.
11) Home Electronics Point of Sale Display
12) Freestanding POS Display
Image credit: pinimg
Tip: 61% of consumers say they prefer retailers that have Augmented Reality (AR) capabilities. Try including AR in your displays so customers can, for example, see how your product will look in their home.
Point of Sale Display Ideas for Beauty & Cosmetics
13) ILove Product Display
14) Full Aisle Colourful POS Display
15) Makeup Display Stand
Tip: Customers looking for luxury brands respond to entirely different designs than those who want organic, cruelty-free beauty products. Make sure each element of your display resonates with your brand. Consider the material, the graphics and the permanency of your display.
16) Gentlemen’s Grooming Point of Sale Display
Ideas for Watches & Jewellery Point of Sale Displays
17) Barbour Watch Display
18) Ben Sherman Accessories Display
19) Breo Point of Sale Watch Display
Point of Sale Display Ideas for Healthcare & Homeware Brands
20) Elvie Counter Stand POS
21) Travel Cup Product Display
To create a feature of your product, try creating a colour-coded stand-out POS display. This travel cup display stand is perfect for brands that want a wooden aesthetic, as well as a visually eye-catching display.
Tip: Stand out by having your POS displays come in unique shapes and sizes, like a drink bottle, a giant pen or a fruit tree.
DIY & Gardening Point of Sale Display Ideas
22) Flower Station Point of Sale Display
This freestanding mobile station is an excellent example of a POS display for flowers that stands out and ensures no one will miss it. Large font helps customers spot the stand from across the store.
23) Hozelock Concept Screen Product Display
24) Branded Wall Tools Display
Showcasing a wide variety of products on a branded retail wall display is the perfect way to cross-sell accessories across a category of similar products.
25) Metal POS Display Stand
Tip: Don’t cover your products behind parts of the display, but make sure your products are easily accessible for your customers.
Ideas for Food & Drink Point of Sale Displays
26) Colmans Temporary Product Display
27) Green & Blacks Product Display
28) Smart Merchandise Display for with a Grid Presenter for Food
29) Freestanding Mobile Station
30) Alpen Point of Sale Example
Tip: Make sure your POS display is always tidy and well-stocked. Also, regularly evaluate sales and positioning to highlight newer or more popular items.
Take a closer look at these spectacular Point of Sale displays to fuel your creativity by downloading your own copy of all examples here.
Enhance Your Point of Sale Display With KSF Global
KSF Global is a leading point of sale display manufacturer specialising in comprehensive retail display solutions, including POS displays and POP displays, along with custom retail fittings. With our extensive expertise in creating and designing a diverse range of display solutions and retail store fixtures, we excel in crafting high-quality products that effectively showcase your merchandise.
To find out how we can help you make a roaring success of your next product launch through effective POS marketing techniques, get in touch today.