With creative direction by Taka Okude and design by Leah Schmidt and David Melgar, the Joyrich brand is developed from an international perspective. The team’s mix of influences culminates with a “retro-future” flair inspired by iconic items of past generations to create the brand’s unique and characteristic Joyrich colorful pop textiles.
Drawing on a variety of design sources, Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness. Layered upon this are pop art graphics that have become the trademark of Joyrich pieces, attracting musicians and celebrities around the world since arriving on the market.
品牌發展
2007 首間旗艦店設立於洛杉磯MelroseAvenue。
2008 拓展品牌至全球20餘間精品店內販售。
2010 宣布與Disney公司合作發行聯名商品。
2010 首間日本精品店設立於 原宿Laforet百貨。
2010 香港獨立門市店開幕。
2010 占地198.36平方公尺的上海門市在 上海大悅城開幕。
2011 與國際品牌 LeSportsac合作聯名商品並發行全球。
2011 宣布與藝術大師Keith Haring合作發表聯名商品。
2011 預計12月於Melrose Avenue開設首間大型高級精品店。
2011 拓展計畫預計在全球陸續開設10間直營精品店。
英文版發展歷程
2007 Flagship and inaugural boutique opens along Melrose Avenue, Hollywood.
2008 Joyrich brand expands to boutiques and select shops in over 20 countries.
2010 Announcement of collaborative line with Disney.
2010 Japan boutique opens at Laforet, Harajuku.
2010 Hong Kong street-front boutique opens.
2010 Large-scale 198.36-square meter boutique opens in ShanghaiJoyCity.
2011 LeSportsac collaborative line launched worldwide.
2011 Announcement of Keith Haring collaboration.
2011 The brand’s first large-scale select shop-style boutique scheduled to open on Melrose Ave. in December.
2011- Ten other boutique openings planned worldwide.
