Maybe you want to increase traffic to your website, get people to sign up for your newsletter, or are in the hopes that they will purchase something from your e-commerce website. Unfortunately, as a marketer, you can’t always sit in front of a computer screen all day just to see if your web pages are getting enough visitors. Thanks to SEO applications, fortunately, you can now do that on your smartphone on the go.
1. Google Analytics
- Monitor data in real-time
- Save reports on your dashboard to view them later
- Customize your own reports according to the dimensions, metrics, and segments of your own choosing
- Monitor key metrics
- Compare data ranges
2. gAnalytics
- Visitors - View the number of visitors who visit your web pages and use what you learn to enhance them later.
- Content - Upgrade your content and use the app to see if visitors bite.
- Ecommerce - Monitor the effect of your product pages.
The application is fully customizable and is designed to support multiple accounts and profiles. You can set factors like the time period and use charts to find valuable data on aspects like the number of page views, bounce rate, the number of visitors, and bounce rate. The app is free to download from Google Play.
3. HubSpot
- Performance Metrics - Sometimes, it is hard to determine which marketing campaign is working. With the application, you can know which efforts are bringing in ROI and which aren’t. Once you know where you stand, you can identify the metrics that you want to prioritize your sales and marketing funnels for the best gains.
- Pipeline Insights - Manage your sales processes, know about deals that seem promising, get status updates, and find vital contact information about prospects on the go and in real-time.
- Stay in touch with Team Members - You don’t have to be at the office to check up on your team’s progress with the HubSpot app on your smartphone. It has features that let you in on the latest updates and help you keep an eye on your leaderboard.
In all, HubSpot is a great application for tracking your customer relationship management, marketing, and sales efforts on the road.
4. Website and SEO Toolbox
- Ideas for Keywords - Keywords are powerful tools for SEO. And the right ones are even better! The tool gives you access to real user queries so that you can have a better idea about the types of phrases that will get you the most clicks.
- Improve Your Website’s Quality - Check everything from your descriptions, keyword length, and images to the text/HTML ratio and page size on a single platform.
- Monitor Your Web Rank - This includes the number of indexed pages on Google, Alexa rankings, the number of likes, comments, and shares on Facebook, Twitter backlinks, and more.
- Detect Broken Links - Ensure that visitors never have to face 404 or 500 errors on your web pages by checking for broken backlinks.
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