Desirable behaviors
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This would be the presentation with the talk I gave in Shahid-Beheshti university for Farabi Accelerator. An introduction to gamification for resident startups and teams to know the abilities of it and the benefits they can have with it.
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Desirable behaviors
- 1. Desirable Behaviors Alireza Ranjbar SHourabi @ARSHourabi
- 2. Sustainable growth moves through hard- work and creativity!
- 3. I love growth, using creativity and fun approaches for all sides of business u @ALMgames (game studio) u @Faranesh (e-learning platform) u @Hamsaa (innovation social network) u @Fanap (fintech) u @IGA : Iran Gamification Association u @Roshdino : Growth Hacking event u @ICON (VAS)
- 4. Your LIFE? Your WAR?
- 5. Your WAR and LIFE u Profit u Attention u Loyalty u Desired behaviors u To be Selected over competition u So we have to design a journey to get the desired behavior that includes attention and loyalty which will make customers select us instead of competition that will result in our profit!
- 6. Let’s see a usage
- 7. How to affect Human behavior?
- 8. How to affect Human behavior u Inspiration u the process of being mentally stimulated to do or feel something u especially to do something creative. uManipulation u handle or control (a tool, mechanism, information) in a skillful manner. u control or influence (a person or situation) cleverly or unscrupulously.
- 9. Broccoli Example u Htas2r38 gene (blocks the uptake of iodine to the thyroid) u 70% of all humans u Takes the average child 12 years to go from hating broccoli to loving it. u Force u Convince u Airplane game / Stops working after a while u Use sauce / Health issues of sauce u Action / Achievement / Reward loop
- 10. Gamification Definition The Process of Game Design-Thinking and game Mechanics To Engage users and Solve Problems.
- 11. Game Mechanics
- 12. What is Gamification?
- 13. Let’s see a usage
- 14. Game Mechanics
- 15. Types and Divisions uStructural / Content uExterior uInterior uCustomer / Employee uSocial Good
- 16. Main Usage
- 17. 4 Dominant Applications of Gamification uProduct Gamification uWorkplace Gamification uMarketing Gamification uLifestyle Gamification
- 18. Habit RPG
- 19. Fitocracy
- 20. Chore Wars
- 21. Gamification Workflow u Gamification Model Canvas u Gamification Frameworks u Design u Test and upgrade u Test and upgrade u ... u .... u .....
- 22. GMC
- 23. Framework
- 24. Let’s see a usage
- 25. MDA Framework
- 26. Prof. Kevin Werbach : A design framework u 1. DEFINE business objectives u 2. DELINEATE target behaviors u 3. DESCRIBE your players u 4. DEVISE activity loops u 5. DON’T forget the fun! u 6. DEPLOY the appropriate tools
- 27. Gamification Design is Agile Design
- 28. Let’s see a usage
- 29. The loop
- 30. Scaffolding
- 31. The Narrative
- 32. The Numbers
- 33. A glimpse of the future
- 34. Last word Go for long-time loyalty while boosting short-time goals!
- 35. Thank you for Listening! Alireza Ranjbar SHourabi @ARSHourabi