Ajax Union Website SEO Presentation

The Do’s and Don’ts of
Website SEO
Find out more about Ajax Union's products at:
www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Likedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

General
Information
Ask questions + raise your hand

Post/comment on facebook.com/
ajaxunion

Tweet @ajaxunion
(or even @shanimuschel)

Follow up!
Shani Muschel– Internet Marketing & SEO Guru
Connect With Shani on Linkedin:
http://www.linkedin.com/in/shanimuschel

What is SEO?
  Crawling
  Indexing
  Ranking
  Relevance
  Authority
  Trust
What is the difference between On-
Page and Off-Page SEO?
  Keyword
targeted On-
Page Content
  Meta-Tagging
  Linking
  Off-Site
Content
  Linking
  Keyword
targeting

Website SEO Elements:
  Meta Tagging
  Content
  URL
  Heading Tags
  Inbound Links
  Site Accessibility
  Sitemap
  Robots.txt
  Outbound Links
  Redirects
  Flash
  Coding
  Frames
  Session IDs

What is HTML?
  You can find your website’s HTML backend code by
pressing CTL+U.
  HTML is the backend source code of your site and
is what the search engines see when they crawl
your site.

•  One to two keywords
•  Shows in the search results as your page
title
•  Keep the title short! No keyword stuffing.
Keywords in the Meta Title Tag:

Meta Keywords and Meta
Description

Keyword-Rich Content
  Keyword Density vs. Keyword Stuffing
  Frequency of Content Change
  Unique Content vs. Illegal or Duplicate Content
  Invisible Text
  Cloaking
  Content Separation
  Keyword Dilution
  Content in Image form

Heading Tags: H2, H3, etc.

Inbound Links and Anchor Text
Business Development
•  Keywords in Anchor Text
•  Origin of Inbound Links
•  Links from Similar Sites
•  Links from .edu and .gov sites

Site Accessibility
  404 Pages
  Broken Links
  Slow Load Time

Outbound Links-
Stay Away from:
•  Outbound links to link farms and other suspicious
sites
•  Cross-Linking
•  Single Pixel Links

Redirects
•  301 or 302
•  www domain resolve

Other SEO Tips
  Coding
  Frames

To Recap:
  Keywords in content and meta tagging on your
website are the key to SEO success!
  If you have any questions whatsoever, feel free to
get in touch with us!
  We will be emailing you a testimonial after the
webinar, please take some time to fill it out.

Thank you for attending this webinar!
http://www.marketingtrainingny.com/
http://www.meetup.com/brooklynnetworking/
http://www.meetup.com/business-opportunity-network/
http://www.ajaxunion.com/
1-800-594-0444
http://www.facebook.com/ajaxunion
http://twitter.com/ajaxunion

Ajax Union Website SEO Presentation

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