- 1. DEMONSTRATION SKILLS
Presented By :
Rubina Isidore
(College: IEIBS Akademia, KoparKhairane)
- 2. ACTIVITY
- 3. Is this an advertisement or a demo ?
- 4. SENSES USED TO CAPTURE
CUSTOMER’S MIND
- 5. What is Demonstration ?
• A Demonstration is showing someone else how
to do something.
• It is a show and tell method.
• Demonstration means showing examples or
proofs about a particular product or service
which will benefit the buyer or customer.
- 6. FOR WHICH PRODUCTS ARE DEMO
USED?
• GADGETS
• INTANGIBLE OBJECTS LIKE WAYS OF SELLING
POLICIES
- 7. FORMS OF DEMONSTRATION
• Demo in Use
• Demo of a Specific Feature
- 8. Techniques of DEMO
• Exhibits
• Methods of Samples
• Films and Slides
• Testimonials
• Miscellaneous
- 9. Process of Demonstration
• Remembering the four steps: “WAGSM”
• W - will do
• A - attend to
• G - general step
• S - specific step
• M - memorize steps
- 10. Activity
- 11. FACTS
• Over 85% of our learning takes place through our
sense of sight. The best way we can pass on to
others what we know is by showing them.
• Experts agree that the most successful sales
people listen 70% of the time, and talk only 30%.
• 95% of Salespeople Talk Too Much and Listen Too
Little
- 12. Why do we use a DEMO ????
- 13. Where is Demonstration used ?
• Proper grooming
• Use of proper grammar to express one’s self.
• Development of poise and self confidence.
• Proper introduction of self and subject.
• Researching the subject to be certain the facts are
accurate.
• Ability to organize thoughts and to go about doing things in
a logical sequence.
• Improvement of hand-finger dexterity.
• Selection of the best tools or equipment for a given task.
• How to make and use visual aids
- 14. A GOOD DEMONSTRATOR
• 1. Introduce yourself
• 2. Say title and use it in why you are giving
demonstration.
• 3. Use eye contact with “audience”.
• 4. Don’t let demonstration drag. Keep talking at
all times.
• 5. Speak loud and clear. Do not go too fast.
• 6. Change posters as you go.
• 7. Summarize demonstration and go to “Closing”.
- 15. VIDEO
- 16. VIDEO
- 17. DO’S OF A DEMO
• Prepare WELL and get the FACTS in place
• Should reinforce the sales message and "prove"
that the sales claims are true
• Focus the demo on an appropriate goal
• Talk slowly and naturally
• Be open to Questioning
• Explain the benefits properly
• Clarify doubts if any
- 18. Dont’s of a DEMO
• Don’t be hasty
• Don’t speak fast
• Don’t interrupt
• Do refuse to answer any queries
- 19. What is a Good Demo ?
• The one which explains the features well
• The one which doesn’t overdo
• The one which explains all the FAQ’s to the
customer
• Lets the customer fell the product
• Makes the customer comfortable
• Distance from the customer
• Allowing the customer to take his own time
• Good enough to understand customer needs
- 20. Activity