In this time and age, everyone relies upon the Internet, to furnish them with in-depth information, on various topics. Now, before making an investment, consumers run a search on the company and its products/wares, to help ‘make-up-their-minds’. However, if a business doesn’t possess a Website, and provide absolutely no details anywhere, consumers will lose interest instantly. “I speak from personal experience”.
If you do, in fact, own one, it isn’t enough to simply create a presence for yourself on the World Wide Web, and leave it as is. One needs to ensure that it reaches the audience…that it makes a difference to their business.
In order to do so, one can employ various SEO tactics, to boost their rankings on ‘Search Engines’, as that’s the 1st place consumers head to, for information.
Every Search Engine has different preferences, in terms of how to go about ranking Websites. Yahoo! has its own set of ethics.
- Keywords
Yahoo! gives utmost preference to ‘Keyword Strength’. However, they do frown upon overloading your content with them, for SEO purposes.
One should employ appropriate keywords that are unique, yet not too complex. They should be tailored to a general public.
You can check for the ‘keyword strength’ of your website, by employing various apps that are available online, and formulate more words accordingly.
- Backlinks
Quality backlinks play an important role in generating traffic. However, one should ensure to link to reliable sources, rather than ones that may get penalized in the future. Strong relationships with relevant sites, polishes the image of your business, so link carefully.
- Content
Yahoo! lauds good-quality content that is unique, and well-structured. Plagiarism is frowned upon, so refrain from copying content from other sites.
Also, ensure to include all your ‘primary keywords’ in your content.
One can submit exceptional content to ‘blog owners’, linking it to your site. This will help direct traffic to it.
- Domain Registration
When registering your domain, try to do so for a longer duration, rather than for a year or less. A longer presence online, will give you higher preference in comparison to relatively new sites. Also, acquiring a domain name is quite a hindrance. One should be available to the public on a standard link, rather than have to constantly change their URL, and keep their consumers informed, at the same time. Trying to keep track of you will get exhausting, and make them lose interest in you soon after.
- Update
In order to avoid a poor ranking, be in the habit of constantly updating the content on your Website. Yahoo! appreciates an active site, and ranks accordingly.
An active Website is also proof to your consumers that you take the time to keep them in the know. It will automatically generate traffic to your site.
- URL
Create a clear URL, that won’t confuse the masses. Also, avoid multiple dashes in it, as it comes off as ‘spammy’.
- Linking
Your internal linking should be arranged in a ‘clear-cut’ pattern, without muddling your audience. If it’s highly confusing, one will acquire a poor ranking on the Yahoo! Search Engine.
By employing the above suggestions, one can ensure to have their presence felt on Yahoo! Search Engines, for a long time to come. Keep in mind, though, implementing them regularly. It’s what will drive traffic to your site.