FARIMS男士护肤套装 -2023设计报告＆全案策划

男士护肤、美妆作为近年化妆品类一个新聚焦的赛道，各大中小品牌都在抢占头部流量并纷纷推出旗下男士产品。如何从众多男士护肤品类中突颖而出，打造属于漫护理的品牌资产、理念，从而在此赛道上快速占据认知优势。

Men's skincare and beauty, as a new focus in the cosmetics industry in recent years, major, small, and medium-sized brands are seizing the top traffic and launching their men's products one after another. How to stand out from numerous men's skincare categories and create brand assets and concepts that belong to Mancare, so as to quickly gain a cognitive advantage on this track.

项目设计：独狼_

摄影师：鸿海_AG

设计指导：张南风

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