Legendary
I was very lucky to be involved in the typeface and logo design for one of the most influential film and entertainment company Legendary. I worked on developing different typeface looks as well as logo looks with 3D modeling and rendering tools. The final pick was a cleaner, more modern look for the type and a desaturated gold-framed for the logo.
Early Concept + Explorations:
The old copperplate typeface looks old fashioned. So we cleaned up the font, eliminating the serif while keeping the integrity of the letter form. We've also increased the kerning to create a more elegant look to the type.
Creative Director: Garson Yu; Design + Animation: Piero Desopo
