SEO is not static and the SEO components change over time. As Google changes its algorithm, there will be shifts in results and can affect your ranking. Hence, it is necessary that you keep track of the SEO and continuously monitor it.
Here are 5 things that you need to know about SEO:
Optimize your content with relevant keywords
Every business has a set of keywords relevant to what they do. Since Google is the most commonly used search engine in India, make sure your keywords are Google friendly meaning when a user searches for your business’s corresponding keywords, Google should display your web pages in the search results.
Latent Semantic Indexing (LSI)
It’s pretty clear that the keywords that you use in your content must comply with the SEO indexing but make sure that it is LSI compatible too. LSI is nothing but a technique that uses Single Value Decomposition (SVD) to find out hidden relationship with words to improve understanding the contextual nature of language.
Your website must be mobile-friendly
If your website is not mobile-friendly, you won’t get indexed in the mobile search results. All users who are using Google on mobile may not find you and hence loss of business and opportunities. Even if your site dominates the search engine result pages, unless and until your site is mobile-friendly, chances for reaching out to you is minimal.
Nurture your SEO
Google mostly favors brands that have the household names rather than new start-ups. It’s necessary to nurture SEO along with your business. Your web pages will get indexed on Google and appear in search engine’s page results over time. It’s not necessary that you have to get indexed for all the keywords. Just focus on the few core items from which your business draws maximum revenue and get it indexed on Google.
Don’t get lost in personalized results
To find out your page ranking on Google or Mozilla, use Incognito mode. When you browse privately in the Incognito mode, all your recent activities are not cached, it anonymizes your search and removes cookies. Hence, Google will not show your “personalized search results” – the pages that you have already or recently visited.
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